A Modular Trade Show Exhibit Could be Right for You!
When it comes to selecting the right trade show exhibit, event marketers have an array of designs to choose from. Portable displays, custom exhibits and trade show rentals are all great face-to-face marketing assets. Each one of these exhibit options offer great features and advantages, but they may not always be the right fit for you. This is where modular trade show exhibits shine, they help bridge the gap between these options and offer exhibitors a flexible, affordable and head-turning exhibit. Read on to discover why a modular trade show exhibit may be the perfect fit for your event marketing needs.
The First Time Exhibitor
Attending your very first trade show as an exhibitor is a milestone many brands strive to reach. While the exhibition process can be exciting, it can also be very demanding. Sure, you may have attended countless events in the past, but now you are on center stage rather than just a face in the crowd. As a first time exhibitor you will have your hands full planning your event strategy, booking flights and accommodations and filling out a slew of forms.
A modular trade show exhibit can make the hectic pre-event planning phase simpler by streamlining the exhibit design process. Modular trade show exhibits come as kits with easy-to-follow setup instructions. They are designed for easy assembly and dismantlement to help save you time and reduce user-error. Modular exhibits come in a variety of off-the-shelf designs, all you have to do is select the right option for you, and you are set. Shipping is also made simple because a modular trade show exhibit is designed to be compact for easy packing and they can be sent back to your office or storage space at an affordable rate, saving your budget dollars, space and time.
The Multi-Event Exhibitor
Trade shows and face-to-face marketing events are increasing in popularity and in scope. As a result, you may have found yourself scheduling more and more events on your marketing calendar. Adding events to your schedule will add unique exhibiting challenges to your campaigns as well, one of which may be the varying exhibiting spaces available from venue to venue. Some small-scale trade shows may only offer a 10′ x 10′ space, while other larger shows may offer exhibit spaces in a variety of dimensions.
If you elect to use a non-modular exhibit for multiple events, you will more than likely use a 10′ x 10′ exhibit, which can have a great impact but also limits you in how much space you can utilize. A modular trade show exhibit like AppleDisplay's Hero line of exhibits, or the Forma Line of Displays can be reconfigured from a 10′ x 20′ to a 10′ x 10′ exhibit with ease, offering exhibitors two exhibits in one. This way you can size down for smaller events, and scale up for others without losing the dynamic impact of your modular trade show exhibit.
The Budget-Conscious Exhibitor
Few things dazzle attendees on the trade show floor more than custom trade show exhibits. Modular trade show exhibits offer the same show stopping appeal, only at a more affordable price, allowing the budget-conscious exhibitor an opportunity to have an eye-catching exhibit that fits within their budget. Modular exhibits are incredibly flexible and can be customized to meet a diversity of face-to-face marketing needs. Counters, graphics, fabric structures and other components are affordable and can all be mixed and matched at to create the perfect trade show exhibit.
You can upgrade add-ons and accessorize in stages by buying additional components as needed, adding additional savings throughout the life of your exhibit. Finally, a modular trade show exhibit is also designed to stand the test of time, you won’t have to worry about replacing your exhibit after only a few trade shows.
